Which field is typically used to track the customer associated with a survey?

The field typically used to track the customer associated with a survey is the Customer Name field. This field directly identifies who the customer is, allowing organizations to link survey responses to specific individuals or accounts. By capturing the customer's name, businesses can analyze feedback and insights in the context of that particular customer relationship, enabling personalized service and better follow-up actions based on the survey results.

Transaction ID, Unit ID, and Survey ID serve different purposes. The Transaction ID might be associated with a particular sale or interaction that prompted the survey but does not specifically identify the customer. The Unit ID could refer to a specific organizational unit or location, not an individual customer. Survey ID simply identifies the specific survey being responded to, without linking to the customer’s identity. Therefore, Customer Name is the most relevant and effective field for tracking customer associations in survey data.