What is a defining feature of personalized surveys?

A defining feature of personalized surveys is that they include a unique survey link for each taker. This approach allows the survey to be tailored to individual respondents, offering a more customized experience. By generating a unique link for every participant, personalized surveys can incorporate respondent-specific information, such as prior interactions, preferences, or demographic data. This enhances the relevance of the questions asked and increases engagement, as respondents feel their insights are valued and specific to their experiences.

The other options present limitations that do not align with the concept of personalized surveys. For instance, using a single survey link for all takers can lead to a generic experience that does not cater to individual needs, while requiring no customer information would inhibit the ability to customize the survey effectively. Lastly, being restricted to one distribution channel limits the flexibility required for engaging with a diverse audience, which is essential in gathering comprehensive and personalized feedback.