To evaluate how effective survey invitations are being sent, which report is most suitable?

Prepare for the Medallia Product Exam. Use flashcards and multiple choice questions, with hints and explanations for each. Get exam-ready!

The most suitable report for evaluating the effectiveness of survey invitations is the Invitation Reports. This report is specifically designed to track and analyze metrics related to survey invitations, such as open rates, response rates, and overall engagement with the invitations sent. By utilizing Invitation Reports, organizations can gain insights into how well their invitations are performing, identify trends, and make data-driven decisions to optimize future outreach efforts.

Using Invitation Reports allows teams to assess the performance of various characteristics of survey invitations, including timing, wording, and delivery methods. This focused approach provides a clear understanding of the factors contributing to the success or challenges within the invitation process.

The other types of reports mentioned, such as Satisfaction Reports, Ranker, and Action Planner, serve different functions. Satisfaction Reports focus on the responses and feedback from survey participants regarding their satisfaction levels. Ranker is used to compare and rank different aspects of data but does not provide specific insights into invitation performance. The Action Planner is geared towards strategizing and managing follow-up actions based on survey results rather than directly measuring the effectiveness of the invitations themselves. Thus, for evaluating invitation effectiveness, Invitation Reports are the optimal choice.

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