In order to compare service quality across different regions, what survey should the regional director use?

Using a ranker survey is an effective choice for comparing service quality across different regions because it allows respondents to prioritize or rank various aspects of service based on their experiences. This method provides a structured way to gather feedback on different dimensions of service quality, such as responsiveness, reliability, and customer satisfaction.

By analyzing the ranked responses, the regional director can identify which regions excel in certain areas and which may need improvement. The ranker's ability to provide comparative insights makes it particularly advantageous for assessing service quality across various geographic locations, thus enabling better-informed decisions and strategies tailored to enhance performance where necessary.

Other survey types may serve different purposes. Satisfaction reports focus primarily on how satisfied customers feel, which while important, may not provide the comparative perspective needed across regions. Action planners are usually geared towards developing strategies based on feedback rather than direct comparisons. Invitation reports typically deal with tracking survey invitations and response rates, but they do not provide insights into service quality itself. Thus, a ranker survey stands out as the most appropriate tool for assessing and comparing service quality across different regions.