In a B2B services firm, which units are typically part of their organizational structure?

Prepare for the Medallia Product Exam. Use flashcards and multiple choice questions, with hints and explanations for each. Get exam-ready!

In a B2B services firm, the organizational structure typically involves specific roles and relationships that are key to managing client interactions and service delivery. The option focused on "Account and Account Manager" correctly identifies two essential components of this structure.

An account represents a specific business relationship or client that the firm nurtures and supports. This encompasses the strategic alignment between the firm's offerings and the client's needs, ensuring that services are tailored to provide value. The role of the Account Manager is critical, as this individual is responsible for overseeing the account, facilitating communication, and ensuring that the client's expectations are met. They act as the liaison between the client and the internal teams of the firm, driving the relationship forward.

By focusing on both "Account" and "Account Manager," this choice captures the essence of how B2B firms are organized around client relationships and the roles that support those relationships, showcasing the importance of both the accounts themselves and the personnel who manage them. This dynamic is crucial in maintaining strong, ongoing business partnerships that are fundamental to the success of a B2B services firm.

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